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Our story

Software of Excellence was founded in New Zealand in 1989 and in 2007 became one of the key product brands in the Henry Schein One portfolio.   Today, we are recognised as an international market-leading provider of dental practice management software backed by insightful business insights and passionate dedicated people.


Software of Excellence was founded in New Zealand and developed as a practice management software for local dental practices.


Software of Excellence launched its fourth version of its EXACT practice management software which included charting and a basic appointment book functionality.


This year marked the business arrival into the UK market, targeting dental practices across the country operating at both a high street and corporate level.


The company grew to six employees in the UK and acquired a new business called Vamp Dental. Moving to Branden Oast House.


Version 6 of EXACT was a complete redesign that provided a complete tooth chart.


PLC went public with a turnover of 10 million NZD, acquiring two further companies Dental Systems Design and Clockwork.


Launch of Version 8 of the software, which meant a more comprehensive package including contact lists, queries and SMS messaging.


This was a landmark year as we reached our 1000th customer in the UK. The Advance Group was also acquired.


We introduced 3D Charting.


Two years later, we introduced EXACT V10 which included a number of tools including Examine Pro, UDA Predictive Manager and Recall Manager.


The business moved to Eclipse House in Maidstone and our team had grown to 70 people.


Software of Excellence became part of Henry Schein.


We launched our consultancy services and we sent over 227,000 SMS messages to patients from EXACT to boost practice performance.


An important landmark as we became the market leader with over 4,500 dental practice customers.


Saw the launch of EXACT V11 which included Recall Automation and Workflow Manager. Plus 21.5 million SMS messages were sent via the software.


This year we moved to Medcare House in Gillingham, with 116 team members, taking care of 6,000 customers and now also sending 969,0000 letters via our Easy Post feature.


Version 12 our practice management software was introduced featuring marketing automation and ROI analysis tools.


Introduction of our global award winning Customer Success Programme.


Our latest software, Version 13 allowed practices to optimise the patient experience at every touchpoint increasing patient loyalty and retention.


During the COVID-19 pandemic our business became a hybrid remote working environment - we continued to support thousands of practices internationally with our practice management software solution.


Emphasising the evolution of EXACT development. Which is now developing and shipping new features and innovations daily, leading to the implementation of a new versioning structure in 2024, with V24 released.


Added AI capabilities to EXACT with Second Opinion by Pearl integration.