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Software of Excellence


A digital dentist marketing solution that makes the marketing process from ‘design to delivery’ quick and easy. This allows you to rest easy knowing that your dental marketing strategy is being taken care of in the background while you focus on your day-to-day patient commitments.

Benefits of Campaign+

Integrated with your EXACT practice management software, Campaign+ brings all the following benefits to your dental practice:

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Personalise marketing messages with patient details to help them feel valued at every stage.

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Create consistency in brand image by customising communications with your logo and brand colours.

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Feel confident that you’re optimising your marketing budget by tracking campaign success and ROI in your own easy-to-use campaign dashboard.

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Ensure your patients are kept fully informed of key practice updates between appointments.

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Maximise chair time usage by reducing FTAs and short-notice cancellations

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Save time in sending mass communications and dedicate more to valuable one-on-one interactions.


Campaign+ Feature Overview

To run a successful marketing campaign, it’s important to maximise customer engagement through the use of multiple media channels. However, monitoring this alongside your already long list of daily tasks can feel like a stretch. This is where our dental marketing software helps!



Customise campaigns from a library of pre-made marketing and communications templates that you can tailor to your practice.


Launch campaigns across multiple media channels to reach all of your patients, including email, text messages and post.

Track results

Keep an eye on all your results, including factors such as the number of patients booked in for the promoted treatment and your income.

Ongoing campaigns

Create continuous campaigns that are sent automatically as soon as a patient meets the set patient list criteria, such as welcoming new patients.

One-off campaigns

Create one-off campaigns that send once to a set list of patients simultaneously. For example, to provide a general update.


Target a range of patient groups and maximise results by running multiple campaigns at the same time.

Best practice

Access to best practice advice from our Patient Marketing Consultants. Contact us today for a review tailored to your unique needs.

Customer Success With Campaign+

David Murnaghan

Principal Dentist, Boyne Dental & Implant Clinic

We wouldn’t be in such a great position without the support of Software of Excellence. They helped us focus on better marketing, improved communication with existing patients, as well as attracting new ones. I would definitely recommend EXACT to other practices and encourage them to start their journey from ‘good to great

Discover how Campaign+ transforms digital marketing for dentists

Seamlessly integrating with your EXACT dental software to elevate your marketing strategy. Campaign+ streamlines the entire marketing process, including personalising patient communications, tracking campaign success and more.

Learn more about Campaign+ on our blog and take your dental practice marketing to the next level today.